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Customer Reviews - Tapping into Social Commerce
Posted 3rd Oct, 2007
Internet shopping: it really is a people thing. I, like many others, I imagine, have a habit of Googling for information about a product before I decide to buy. Why? To find out what other shoppers have to say. I don’t want to take the seller’s word for it! Reviews offer me a non-biased insight into whether or not I should purchase. They offer me the transparency and trust I need.
Customers expect more from online shopping. Amid the frantic bids for retailers to capture more sales, customer reviews has emerged as a dominant force in pre-sale decision-making.
“User-generated reviews offer a hugely important interactive platform for shoppers on NitroSell stores,” explained Dominic Frazer, NitroSell Director of Sales and Marketing. “By enabling customers to communicate experiences with others, it enables us to serve our customers more effectively and enables them to make more informed decisions.”
E-consultancy and Bazaarvoice found that 28% of online sellers in the United Kingdom, the United States, and Europe were using customer ratings and reviews. More than half said they were considering it.
More than half of all online sellers considered user-generated content either extremely important or very important to company strategy over the next year.
Dominic further added, “With this facility, shoppers can make informed decisions about their products and gain enough confidence to complete the transaction. The results can include increased sales and customers, and stronger customer relationships.”
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