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American Airlines Takes to the Sky with NitroSell

Posted 4th Jul, 2007

DALLAS, TX - June 27, 2007 - American Airlines becomes the latest retailer to cross over into the eCommerce market with NitroSell eCommerce and Microsoft Dynamics RMS.

 

Customer Profile - The American Airlines C.R. Smith Museum is one of the few museums in the world dedicated solely to commercial aviation. The museum opened in July 1993 and is dedicated to past and present American Airlines employees and C.R. Smith, longtime American Airlines president and aviation pioneer. The museum is a non-profit organization funded by the generous gifts of corporate partners, AMR employees and retirees, and museum friends.

 merican Airlines C.R. Smith Museum Building

 Business Solution – American Airlines were looking for a high quality WebStore solution that is easy to maintain and can reflect their bricks and mortar store on the internet.

When first approaching NitroSell with their decision to run their business online, the museum staff was unsure of what to expect. Big budgets, technical difficulties and false starts were an unsavory truth of many companies who had done the same in the past.

What they discovered with NitroSell was quite different. Dawn Clark, NitroSell East Coast Regional Manager explains, “Having viewed the demo, AA were simply elated. It met all their needs and best of all was simple and easy to operate.”

To further reassure themselves, they visited Parker College, an existing NitroSell customer, to see how their system ran in a live working environment. Doing so sealed the deal!

American Airlines Manager Therese Philpot added, “The new website will put the Museum Gift Shop on the right track for increasing sales along with awareness of the Museum.  We are very pleased with our plans for the future.”


With the synergy of NitroSell’s software technology and Microsoft Dynamics RMS, NitroSell has proudly teamed up with American Airlines C.R Smith Museum to extend their gift shop business onto the Web. “We are delighted to have been selected to work with American Airlines”, said Dominic Frazer, Director of Sales and Marketing. “Our unflinching system stability and high-speed services means that we can offer a level of service that is second to none. Our integrated solutions ensure that our customers can concentrate on running their business, leaving us to manage their WebStores.”

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