Why eCommerce and Multi-Channel?
Posted 1st Nov, 2008
Everybody knows how important the Web has become has become as a sales channel for Retailers and many research organisations have quantified scientifically just how important it is. For example the Interactive Media in Retail Group (IMRG) carried out survey on this in Summer/Autumn 2008 among two million members of an online coalition loyalty programme. Their research also asked questions about Christmas shopping habits in 2008.
Highlighting the current economic slowdown as the key influencing factor, 68 per cent of shoppers said they are more likely to shop online for Christmas Gifts this year, with 77 per cent of shoppers planning to carry out about half or more of their Christmas shopping online (in 2007 it was 56 per cent).The research also highlights that the internet is becoming increasingly important as a tool for research before purchase and for driving consumer choice.
86 per cent of shoppers surveyed said they will research Christmas shopping options online before buying in-store, and 59 per cent stated they plan to research gift options in-store before buying online. The research also reveals that 58 per cent of respondents are looking to start their Christmas shopping earlier this year, to spread the cost, citing the economic slowdown as the main reason.
James Roper, chief executive officer at IMRG, said: “Christmas can be an expensive time of the year, and this year it will feel particularly so for many who are being squeezed in the economic slowdown. "However, it is important that e-retailers look to deliver added value in a sluggish economy and customers often e-mail product or delivery queries before they decide to purchase online and it is important that these queries are answered within 24 hours in order to ensure satisfaction and boost loyalty”. NitroSell makes it so easy to do this!