Denis MacSweeny Featurette

Posted 9th Feb, 2007

Denis MacSweeny – www.denismacsweeney.com

Overview Country or Region: Ireland Industry: Photographic

Customer Profile The MacSweeny Family has been in the photography business, selling cameras and processing film since 1916, having had the first black-and-white processing lab in Ireland.

The business is renowned for its commitment to the photographic market and its continual investment in new technologies to provide a better quality of service to their customers. The business sells all the leading brands of cameras, camcorders and optical equipment, including Nikon, Canon, Sony, Konica Minolta and Olympus .

Business Solution With the partnership of Microsoft® Dynamics RMS and NitroSell, Denis MacSweeny found a powerful and flexible suite of software and solutions that brought their store online.

Product information is entered in to the standard back office software, including product specifications, images and promotions and NitroSell synchronises this information every hour with the WebStore.

“The main advantage that we see with NitroSell is its integration with RMS and the low level of administration required to maintain the system. It enables us to have a strong presence on the Internet with low costs”.

John Green, CFO, Denis MacSweeny

Denis MacSweeny (www.denismacsweeny.com) has seen a significant increase in the volume of business since the launch of its online store. CFO John Green found the WebStore to be an invaluable source of online advertising which helped attract an increasing number of visitors to their bricks-and-mortar store.

As part of the company’s commitment to quality service Denis MacSweeny have launched a number of customer focused initiatives in the last two years including a loyalty club scheme, digital photography course, and a text alert service. With the loyalty scheme, customers can earn discounts on future purchases by building up points each time they shop in-store and online. The Denis MacSweeny store runs photography courses throughout the year assisting customers in learning more about digital photography. Their text alert service sends mobile phone messages to customers when their prints are ready to be collected.

"We feel honored to help bring such a celebrated and well-established store into the Internet realm,” said Tom Keane, NitroSell President. "New products from all over the world that are entered into the store"s Microsoft Dynamics RMS go into the online store automatically and increase revenue faster.”

For more information on NitroSell eCommerce, visit – www.nitrosell.com E-mail: dermot.hurley@nitrosell.com Phone: +353 21 4839182

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