Headingley Retail Featurette
Posted 12th Feb, 2007
Headingley Retail –www.leedsrugby.com Overview Country or Region: UK Industry: Sport Customer Profile Headingley Retail is the famous stadium headquarters of the YCCC cricket, Leeds Tykes and Leeds Rhinos rugby team. The world famous Headingley Stadium has been synonymous with world-class sport for over a century. Substantial re-building, expansion and improvement projects over the past century to accommodate increasing attendance have firmly cemented Headingley as one of the most unique, imposing but hospitable venues in the world. Business Solution Headingley Retail, the official Leeds Rugby shop, had used two different Web store solutions before switching to NitroSell last January. The bricks-and-mortar store at the Carnegie Stadium in Headingley found its previous Web stores difficult for online shoppers to use, clumsy for staff to update, and inaccurate, because the online shop didn"t immediately reflect inventory actually available in the store. "The real-time NitroSell WebStore makes a huge difference in customer satisfaction," said Linda Dean, Head of Retail at Headingley Retail. "Not only are online shoppers assured that what they see online is truly available, staff don"t have to spend hours calling customers with the disappointing news that the jersey they just ordered is out of stock." Headingley Retail switched to NitroSell when it purchased a Microsoft Retail Management System (RMS) from Syncronicity Ltd., one of Britain"s leading Microsoft RMS resellers. Headingley was looking for a Microsoft-compatible electronic-point-of-sale (EPoS) system and Web store because it was already using Great Plains and a Microsoft-compatible CRM system. Easy data integration was a key factor in product selection. "A very sound investment" - Linda Dean, Head of Retail at Headingley Retail "Headingley Retail also uses the Web applications built into the NitroSell system to manage pre-orders, run promotions, add sizing charts, and easily update the site design."We haven"t come across anything we haven"t been able to do with our NitroSell store. It"s met every expectation and has been a very sound investment," said Dean. "Headingley Retail has more than 2,500 items online, more than with either of its previous Web store systems," said Tom Keane, NitroSell President. "Because NitroSell makes managing the online store so easy, retailers are more likely to publish, and therefore sell, new inventory items, which is likely one of the reasons why Headingley Retail has seen an increase in sales and revenue." For more information on NitroSell eCommerce, visit – www.nitrosell.com E-mail: dermot.hurley@nitrosell.com