The Power of Promotions
Posted 12th Feb, 2007
The Power of Promotions With over 700,000 visitors to NitroSell WebStores in January 2007, NitroSell WebStore promotions are a powerful marketing tool for your retail business. Not only do online promotions drive sales, they can also be used within the bricks and mortar store to offer a complete multi-channel shopping experience. Ensure that in-store promotions are also delivered to your WebStore: Many retailers see an increase across all channels of business when promotions are aligned. Regular online promotions can also encourage shoppers to visit a store and consistency encourages them to keep on visiting! Check out the promotions being offered by two of our retailers at the bottom of our newsletter. Anika Boutique and Direct Chandlery both use NitroSell promotions to further their businesses, do you? In depth: Promotions can be set to start and end on certain dates: “Use by March 1st…†They can have a usage counter for offers such as: “The first 50 customers only…†And, they can have a minimum order value: “Spend $50 or more…†Reporting couldn’t be simpler since all of this is managed through the in-store back office software, allowing for extensive reporting on promotion effectiveness. To find out how to set up promotions, look up Knowledge Base article 000161 or search for “promotion†in the NitroSell Partner Portal. Alternatively, consult your reseller.