About NitroSell

Learn the story of NitroSell – the leading integrated eCommerce provider for independent retailers.

Our Story

NitroSell is a global leader in providing integrated ecommerce solutions for independent retailers. Our mission is to make it easy for retailers to increase profits by serving new and existing customers online. Our innovative software web-enables “brick-and-mortar” retailers by providing a solution that integrates tightly into their existing in-store retail management system.

Extensive customer testimonials verify that NitroSell online web stores are the most profitable, time saving solutions to integrate physical stores and eCommerce for multichannel sales.

The Company was founded in 2005 in conjunction with retailers who had the vision for a streamlined, highly configurable eCommerce solution to service the growing market for online shopping. They quickly discovered that an integrated eCommerce solution, which went beyond a well-designed website, was critical. Without integration, orders had to be manually entered and reconciled with other back-office systems such accounting, inventory, CRM, shipping, etc. This vision drove the company forward.

Top retailers trust NitroSell to manage their
online experience and help them succeed in
multichannel ecommerce.

NitroSell is an award-winning company that is recognized as the leading supplier of integrated ecommerce solutions to the Retail Management Hero, Microsoft Dynamics RMS, Microsoft Dynamics POS 2009, and now pcAmerica’s Cash Register Express systems as well as integrations for Retail Pro, UnifyPOS, and The General Store .

To ensure constant uptime, lightning-fast response for shoppers, and the highest business data security, NitroSell maintains some of the world’s fastest and most secure servers to house and publish our clients’ webstores. Retailers welcome our “software as a service” (SaaS) solution that hides complexity, minimizes costs, and provides a highly productive and efficient operating environment.

NitroSell’s international headquarters are in Cork, Ireland.

Join the growing community of retailers who trust NitroSell to manage their online experience and help them succeed in multichannel ecommerce.

NitroSell Team


Charles Garvey

Executive Chairman

As COO and later CEO, Charles played a key role in propelling Ireland’s top technology company Horizon from a staff of eight people to a group employing 720 people and floated on the Dublin and London stock exchanges. Charles established several start-up businesses for Horizon, and was also responsible for most of the acquisitions and disposals undertaken during his time there. Horizon was recently sold to Avnet Inc, a US-based international technology distributor.


Jim Morrison


Jim Morrison joined NitroSell in April of 2011 as VP of Services and Support and was appointed CEO by the board in March 2012. Jim has an extensive background with NitroSell’s products and markets including over 20 years experience in technology, nearly 10 years with Microsoft’s RMS, and he was one of the earliest adopters of the NitroSell platform in the US in 2006. He has sold and supported NitroSell eCommerce and Microsoft RMS, and has also operated a profitable NitroSell webstore selling computer and point-of-sale hardware.


Donogh Roche

President & CTO

Before joining NitroSell, Donogh was an Extreme Blue Intern and Software Engineer with IBM at their Dublin Software Lab, and was involved in a number of indigenous startups, including the company’s predecessors, NitroWeb and Amagineering Systems. He has been working on commercial web projects since 1998 and holds a degree in Computer Science from University College Cork (UCC), with an emphasis on entrepreneurship and marketing.


Tom Keane

Co-Founder & VP of Enterpise User Growth

Tom is a Software & Engineering graduate of University College Cork and Trinity College Dublin. He is a serial entrepreneur, networker & passionate evangelist of game changing ICT technologies, including over 15 years in integrated eCommerce. Before playing a key role in founding NitroSell and growing its sales channel, Tom held senior positions for companies including Accenture, Motorola, Ericsson, HP and Compaq. He has recently returned to NitroSell to focus exclusively on the role of “VP of Enterprise User Growth”.


Joseph Griffin

Lead Designer


Maciej Torbus

Junior Software Engineer


Franclin Foping

Sr Software Engineer


Fiona Perryman



Mike Rosa

Director of Services


Brendan Quigley

Software Engineer


Piotr Szczepanowski

CS Supervisor


Tomek Fortuniak

SEO Specialist


Piotr Cielas

Junior Software Engineer


Cillian McGillyCuddy

Marketing Manager


Kamil Adasiewicz

CS Specialist


Marcin Chmielewski

CS Specialist


Ola Zandecka

CS Specialist