1.) Q: How customizable is the design of the WebStore?
A: There are several levels of customization available. The most basic level is to select one of the standard NitroSell templates from a drop-down list. We provide 15 fully functioning templates to choose from. These templates require only your shop front “banner” and store details. You can also use a WYSIWYG editor to create new pages or to upload graphics to the existing pages that are provided by us out of the box. - Back to top

The next, more-advanced level is to perform minor edits to the Cascading Style Sheets (CSS) that control the major design aspects of the template, such as the color of the panels and fonts. NitroSell and our partners can offer you this service.

The most complex level is to use a combination of HTML and NitroScript (our HTML tagging language). At this level, a competent HTML programmer is required. NitroSell and our partners can offer you this service.

2.) Q: Can we host the solution ourselves?
A: No. We have an extensive infrastructure that we provide at a fraction of the cost to our customers.

Our level of investment in our infrastructure is similar to that provided by Tier 1 and 2 businesses. We can manage millions of visitors and a massive number of simultaneous page requests distributed across resilient clusters of servers, ensuring that data is not only secure, but available 24/7 to consumers.

This also enables us to roll out new features without requiring new software to be installed at our customers’ locations. As new features are released to the community, they automatically become available to all WebStores! Back to top

3.) Q: How long does it take to get a WebStore up and running?

A: This can be done in under one hour! On a technical level, all that’s involved is the downloading of a small software program that is used to connect your back-office database to our WebStore server clusters. After that, you tell RMS which products are to be shown on the Web, then you specify the tender types and shipping methods, and away you go!

Once you add in design work, training, and the sorting out of product data to be displayed on the Web, timescales tend to increase. However, our implementation team members typically aim to get a customer proficient and a WebStore commissioned in about two weeks. Back to top

4.) Q: How does shipping work under RMS?
A: Shipping can work in two ways. RMS gives you the ability to set up shipping rules according to the weight or the price of items. This approach is easy to set up, but it’s not ideal for true shipping costs because there is no treatment for zones: a customer who ships next door would be charged the same amount as someone in Hawaii. This approach is very good for retailers who only want to charge a flat shipping rate, or to offer free shipping based on an order total. It’s also a great way to facilitate an in-store pickup option, which is very popular.

NitroSell has direct integration to the UPS, FedEx, and USPS gateways to calculate the true rate of shipping. This calculation can also be modified to add values such as handling charges. Back to top

5.) Q: How are credit cards processed?
A: Credit cards are processed through specialized payment gateways. The credit card is verified when the order is submitted through the WebStore. Once the order is processed at the POS, the funds associated with the approval are settled. With our Global Payments gateway, for example, no credit card information is sent down to the POS, which offers the highest level of PCI DSS security and fraud prevention. Other gateways rely on encrypted data being sent to the POS. You should discuss with your gateway provider any concerns you have regarding PCI. Back to top

6.) Q: Do you support gift cards?
A: Yes. We integrate with Abanco/Cynergy, Smart Transactions, Mercury, GiveX, and also support RMS gift cards. Back to top

7.) Q: How much control do I have over the products on the WebStore?
A: All of the product data on the WebStore is managed through your normal back office. You have the ability to upload your entire inventory to the WebStore or to choose individual products or categories of products. Once a product is marked as Web-enabled, any changes to its price, quantity, or description are automatically updated on the WebStore.

We also have the facility to create new fields, so that you can extend your existing back office to include all of the essential extra information that will make your products more popular on the Web. Back to top

8.) Q: Why is an integrated solution better than a regular standalone one?
A: Because our solution integrates seamlessly with your back office, it doesn’t take a technically-savvy Web expert to maintain the WebStore. You don’t need to replicate information across multiple systems or to post your data to a third-party company to update it for you.

Information is synchronized on an hourly basis, and inventory every 15 minutes, meaning that you can concentrate on running your business and leave the management of the infrastructure to us! Back to top

9.) Q: Can I make changes to my WebStore myself?
A: Yes. Product and general back-office information is always within your control. The WebStore layout and design are managed through a simple management tool, so you can adjust it yourself. Typically, our clients rely on NitroSell and our design partners to facilitate major changes to the look-and-feel of the site. Back to top

10.) Q: How can consumers find my products when searching for an item?
A: NitroSell’s search engine optimization (SEO) is second to none. With our aggressive and automated marketing of your products through Google Base (Froogle) and Microsoft Windows Live Marketplace, your products you will see improved visitor numbers. Add to that a rising page rank and comprehensive page optimization, which we deliver to you automatically, and you will have a high-profile WebStore! Back to top

11.) Q: What support services do you offer?
A: We offer a full implementation service and operate a quick-response help desk. NitroSell’s implementation team will ensure that your WebStore is operational as quickly and efficiently as possible. The training that they give ensures that you and your staff have the correct level of knowledge to run your business to the fullest.

Once you are fully operational, the implementation and support teams deliver a top-class support service to ensure that your business continues to grow and be successful. Back to top

12.) Q: How do I know when I have received an order?
A: Automated e-mail notifications are sent from the WebStore to your designated e-mail address every time an order is placed. You can also set an audio prompt to alert you as the actual orders are received at the back office (up to every 15 minutes). Back to top

13.) Q: How will consumers know that it is safe to purchase from my WebStore?
A: NitroSell Secure Payments displays a padlock to demonstrate that your transactions are safe. Our systems are also checked by McAfee/Scanalert’s HACKER SAFE service to ensure their security. You can also subscribe to this service, which enables you to display the HACKER SAFE logo as well. Back to top

14.) Q: Can I sell to overseas customers?
A: NitroSell is multi-currency-enabled and can manage multiple languages. Our WebStores are already available in English, Spanish, French, Dutch, Polish, German, and Italian! Back to top

15.) Q: How can I tell who is accessing my site and what pages are being viewed?
A: NitroSell WebStores are integrated with Google Analytics – our implementation team can show you how to get the most from this online tool. Not only can you track visitors, you can also track the path that your visitors take through the site, the keywords they used to find you, and how long they stayed. Back to top

16.) Q: How do I keep my customers informed of new products and promotions?
A: NitroSell is integrated with Constant Contact, which enables you to create targeted e-mail campaigns that can be tracked and measured. Back to top

17.) Q: Which back-office products does NitroSell integrate with?
A: NitroSell currently integrates with Microsoft Dynamics Retail Management System (RMS). Through RMS, you can integrate your NitroSell eCommerce WebStore to Microsoft Dynamics GP, NAV and AX. A fully functioning direct integration to GP will be released shortly. Back to top

18.) Q: Can NitroSell install my WebStore solution for me?
A: Yes, NitroSell can install your WebStore for you. We also have a number of recommended partners who can provide a similar service and who can assist you with your Microsoft Dynamics installation as well. NitroSell does not resell or offer installation and training on Microsoft Dynamics products. Back to top

19.) Q: Can I have a demonstration?
A: Yes you can, to request a demonstration please click here. NitroSell account managers can provide you with a one-on-one online demonstration and discuss your specific requirements. Back to top