Our Team

Meet the team at NitroSell. From code junkies to strategic minds, NitroSell’s diverse team ensures we provide the best solutions for our retailers.

Charles Garvey

Executive Chairman

As COO and later CEO, Charles played a key role in propelling Ireland’s top technology company Horizon from a staff of eight people to a group employing 720 people and floated on the Dublin and London stock exchanges. Charles established several start-up businesses for Horizon and was also responsible for most of the acquisitions and disposals undertook during his time there. Horizon was recently sold to Avnet Inc, a US-based international technology distributor.

Donogh Roche


Before joining NitroSell, Donogh was an Extreme Blue Intern and Software Engineer with IBM at their Dublin Software Lab and was involved in a number of indigenous startups, including the company’s predecessors, NitroWeb and Amagineering Systems. He has been working on commercial web projects since 1998 and holds a degree in Computer Science from University College Cork (UCC), with an emphasis on entrepreneurship and marketing.

Paul Byrne

VP of Sales

Prior to joining NitroSell, Paul began his career in the military before moving into the world of Sales & Business Development. Bringing a wealth of international experience, having helped some of the world’s most exciting and innovative Scale-Ups grow their operations into new markets, through a consultative and data-driven approach. Paul joined NitroSell in March 2019 as VP of Sales.

Tom Keane

Founder & VP of Retailer Success

Tom is a Software & Engineering graduate of University College Cork and Trinity College Dublin. He is a serial entrepreneur, networker & passionate evangelist of game-changing ICT technologies, including over 15 years in integrated eCommerce. Before playing a key role in founding NitroSell and growing its sales channel, Tom held senior positions for companies including Accenture, Motorola, Ericsson, HP, and Compaq. He has recently returned to NitroSell to focus exclusively on the role of “VP of Retailer Success”.