NitroSell Blog

Posted by on May 14, 2015 at 1:53 pm

Sometimes you need more than what kind and number of widgets a customer wants to buy. Sometimes you need the shopper to give you information and asking them to email you or phone your store is a sure-fire way of losing that customer. The answer, of course, is to include web forms in your web store in such a way that the shoppers natural flow through your site isn’t interrupted.

WSM_FormBuilderNitroSell has added a new interface to the Web Store Manager (WSM) allowing you to add web forms of your own design to almost anywhere in the store.

A form can be included in a static page or, alternatively, this new functionality can be used to add forms to product pages allowing the shopper to explain exactly how they want their item customized. This has been covered in the article entitled Single form Product Customization.

WSM_FormBuilder_AddFieldsThough you could always insert a html form into static pages using the page content editor, this new method makes it possible to add a form without having to know how to code HTML. It allows you to save the form and recreate it multiple times throughout your store and best of all, when you update your form in the WSM interface, the form updates where-ever you have inserted it, you no longer have to trawl your pages looking for hard-coded forms!

In both instances the form is created through the WSM interface and included in a page template with a NitroScript tag {printForm("FORMNAME")}. The how-to-do this is better explained in a series of article that can be found here in the NitroSell Forum.

WSM_formFieldWhen the shopper fills out the form and submits it, the form contents are emailed to the store (or other specified) email. When associated with a product page this only happens when the shopper actually completes the checkout process.

To ensure that you get the information you require and that the user is not in any way confused by the forms requirements you can set validation on the fields ensuring that the data submitted is what you are looking for.

Happy form building!

Posted by on April 21, 2015 at 2:28 pm

SFPC

NitroSell are pleased to announce Single Form Product Customization. In conjunction with the new form builder you can now associate forms with product pages. To order the product the shopper needs to fill out the form. The form details are then passed down to the store on order completion.

The primary use of this functionality is aimed at stores that need to gather user input before selling a product. Examples might be summer camps where you need to know the names of those attending, Santa visits where you need to gather the age of the kid attending or memberships where you need the user to define some area of interest.

This forum article explains how to use this in more detail.

Posted by on February 19, 2015 at 2:37 pm

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We are pleased to announce that the NitroSell platform has been expanded to offer membership purchase at the checkout. This feature allows you to offer varying membership types that can have price levels and forms associated with them.

By purchasing a membership, the shopper instantly gains access to that membership type’s price level. The purchase doesn’t have to go down to the POS and back to the web store. The shoppers basket is reloaded to give affect to the new price level associated with the membership type selected.

You can also define a form that the shopper must fill out to avail of the membership. The details of this form are mailed to the store email and the customer record in your POS is updated to reflect the membership type and expiry the shopper has bought.

How to avail of, and set up, this functionality is explained in detail on the NitroSell forum.

Posted by on January 28, 2015 at 12:52 pm

NitroSell is pleased to announce that it now integrates with ShipWorks to facilitate the more advanced handling of order shipment. (You can learn more about ShipWorks here.)

By leveraging this feature, it is now easier  to automatically print shipping labels and to handle other shipping processes, after processing your orders at the Point Of Sales (POS).

To use it, enable the appropriate option in your WebStore Manager as illustrated here:

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Then, you need to add a new Generic Module in ShipWorks as shown in the following screenshot:

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You will be asked to specify the credentials; these are the same as your NSc Sync credentials.

You should now be able to download every order that was processed at your POS:

sw2

Please note:

  • Only orders tendered at the POS are sent to ShipWorks. The  reason is that ShipWorks does not deal with payments, meaning you wouldn’t be able to charge your customer any extra fees on top of what they’ve already paid. Also, since ShipWorks does not have access to your local database, it is not able to update your stock levels;
  • When enabling this feature, we no longer send the order shipment email to your customers since it is handled by ShipWorks directly;
  • This feature is only available to our US customers;
  • For retailers using our Amazon integration, we already send your Amazon orders to ShipWorks and there is no need for you to have a separate module for this purpose.

For more technical information, please review this forum post: https://forum.nitrosell.com/t/seamlessly-shipping-your-orders-by-leveraging-our-shipworks-integration/496

 

Posted by on November 13, 2014 at 9:48 am

NitroSell is pleased to announce that Facebook Connect is now available for all the stores on our ‘Beta’ branch. Facebook Login is a secure and easy way for people to register/log in to your WebStore.
The two main benefits are the speed with which a user can log in and register on your site and the shoppers no longer needing to memorize another username/password.

How does the integration work?

We want to make easier for the shoppers to log in your store, so if the user has already bought something from your store and he was registered with the same email he is using in ‘Facebook’ then he will be able to automatically log in your store after clicking on the ‘Facebook Log in’ button. It will be exactly as he had logged in with his traditional account.

If the customer exists but he used a different email to register then he can still link his Facebook account with his traditional account. To do so, he need to log in with his store credentials,  go to the ‘Update Account’ page and click the link: “Login with Facebook to add or update details from your profile to your webstore account.”. After that his store account will have his Facebook ID and he will be able to log in with both systems.

If he is a new user after clicking on ‘Facebook Log in’ he will be redirected to the ‘Register’ page where all the information provided by Facebook will be auto populated. We use this information to create a traditional webstore account so if he decides he doesn’t want to use ‘Facebook’ any more he will still be able to log in your store using his email.

How to enable Facebook connect?

In the WebStore Manager go to ‘Settings’ -> ‘Customer’ -> ‘Enable Facebook login’

This will include the ‘Facebook Log in’ button on the ‘Update’ and ‘Registration page’ and on the one-page checkout if your templates are standard. If you have customised the templates you will need to update the templates.

When ‘Facebook Login’ is enabled the link in the checkout: ‘Please login if you have an account.’ will be substituted by a button with the text ‘Sign in’ . Be aware that probably you will need to redesign the look of that button to mimic your own store.

If the button doesn’t appear automatically you will need include it manually in the ‘Login Panel’ template. You will find more information to modify the buttons in our Forum

Permissions

At NitroSell we are aware that shoppers want to protect their privacy so we kept the permissions we require to the minimum. We only ask for their name, their location and their email. Information that they would need to complete an order.

Posted by on October 16, 2014 at 8:45 am

In response to the news that a New Security Vulnerability Named POODLE has been discovered in a basic protocol used for encrypting web traffic NitroSell has disabled support for SSLv3. Support for SSLv3 had been in place as an alternative to TLS encryption.

Some users trying to connect securely to the NitroSell web server using SSLv3 will have trouble connecting.

NSc Sync will display errors as follows .

SOAP Server Failure: A connection with the server could not be established
Error connecting – A connection with the server could not be established (EROException)

To facilitate synchronizations from NSc Sync, you’ll need to update your Internet Explorer Options. Enable TLS 1.0, 1.1 and 1.2 as seen in the following screen-shot:

Enable TLS Encrption in Internet Explorer

Posted by on October 9, 2014 at 2:49 pm

NitroSell is pleased to announce that it has teamed up with PropelAd, a Palo Alto, California-based company, to offer a Facebook advertising solution for our customers.

PropelAd has been built from the ground up specifically for eCommerce, both in terms of lead generation and Facebook re-marketing. NitroSell customers have a custom on-boarding facility making it fast and easy to get your first campaigns up and running on Facebook using PropelAd.

With an average payback — once a store has established a product/audience fit — of more than 600% return on advertising spend, Facebook is clearly one of the best eCommerce sales channels. There are a multitude of ways to advertise on Facebook, but NitroSell have teamed up with PropelAd because they simplify and automate the most effective types of ads.

These include:

Retargeting people who visited but didn’t convert

Product level retargeting is becoming one of the most profitable aspect of Facebook custom audiences. Retargeting is simply showing customers ads that have visited your store but, for whatever reason, failed to buy. The ads then serve as an enticer to come back and finish the transaction.

Retargeting is highly effective when combined with lead generation ads. It is a rarity that customers buy the first time when they visit a store so retargeting brings them back after they have had time to consider your products.

The intent to purchase when someone clicks on your advert the second time around is really high. Capitalize on this by showing them the products they are most likely to buy through product retargeting & including a call to action.

Abandoned Cart Retargeting

A further extension of retargeting can be the more precise targeting of abandoned carts. Abandoned carts is a large problem within the eCommerce world, with up to 70% of carts being abandoned by customers.

A custom audience that solely focuses on this group can be highly targeted and deliver some of the highest rates of conversion online. This audience want your products enough to have started the checkout process and are very likely to buy. Because PropelAd uses persistent cookies, you get to retarget people even before they entered their email addresses on the checkout form. Try adding an incentive like a discount to get the best results.

Like all PropelAd audiences, this audience is dynamic and updates itself so if a customer returns and makes a purchase then they will no longer see the retargeting ads.

Lookalikes

Lookalikes help you create audiences of people who are most similar to your previous visitors. These customers have similar likes and interests to as your existing customers and are most likely interested in your brand. This is a great way to introduce your brand to new customers. It can assist you in scaling your audience and nurturing relationships with new potential customers.

Through the NitroSell/PropelAd partnership, store managers can benefit from a one-to-one concierge and set-up service. Sign up at propelad.com to get started on a free trial and email support@propelad.com highlighting the fact that you are a Nitrosell customer to get additional help with your advertising.

To start advertising and retargeting with PropelAd follow these steps:
  1. Proceed to www.propelad.com/registrations/signup to create your PropelAd account.
  2. Choose NitroSell as your platform:
  3. Copy your PropelAd user key
  4. Login to your NitroSell WebStore Manager (WSM), and, on the Settings menu, choose All Config Options.Under the SEO tab, click Enable PropelAd, paste in your user key and click Save

  5. View your webstore in any browser to trigger the integration (Click the View WebStore button in the top right of the WSM)
  6. Return to PropelAd to connect your ads account (Facebook, etc.) and get started
  7. Contact support@propelad.com at any time for help

Please note: this is currently only available on the beta channel of NitroSell eCommerce. If you’d like to upgrade or learn more from NitroSell, please create a topic on our forum, or reply to an existing PropelAd topic: https://forum.nitrosell.com/

Posted by on September 29, 2014 at 4:33 pm

NitroSell is pleased to announce that two more Amazon marketplaces are now supported.

Amazon separates its various marketplaces by country, they require a new Amazon account per marketplace unless it is inside Europe where any European marketplace will allow you to post on other European marketplaces where that item is already described in the native language of the other marketplace.

The initial release of our Amazon integration supported amazon.com and amazon.co.uk. We now also support the amazon.es and amazon.ca marketplaces.

Sign Up: Existing NitroSell Customers

  • If your store is on beta, login to your WebStore Manager, and choose the Amazon link from the menu bar; there, you can automatically add a 30-day, no risk, free trial and we’ll be in touch to schedule your implementation;
  • Alternatively, you may open a ticket on our partner portal and we can get the integration set up for you.

Sign Up: New Customers (NitroSell WebStore not required)

If you are not an existing NitroSell customer, our Amazon Marketplace integration also is available standalone, without the need for a NitroSell webstore. Please contact our sales team here for more information.

The Amazon integration is available for the following point-of-sale platforms:

  • Microsoft Dynamics Retail Management System (RMS), Store Operations (SO) and Headquarters (HQ) editions;
  • Microsoft Dynamics Point of Sale (POS) 2009;
  • pcAmerica Cash Register Express (CRE);
  • TheGeneralStore;
  • UnifyPOS (coming soon!).

If your platform isn’t listed, please contact us, and we’d be happy to investigate extending support to your POS.

Risk-Free 30-day Trial!

Sign up today for a risk-free, 30-day trial. If you find NitroSell’s Amazon integration doesn’t work for you, you can cancel at any time and you won’t be charged. It includes 1-5 days of Success Training to get you up and running quickly and easily.

Sign Up for Free Trial!

Posted by on September 1, 2014 at 12:08 pm

One of the challenges we have recently addressed relates to two error messages commonly encountered by retailers trying to list their products on Amazon Marketplace. Fixing these errors can involve a significant amount of manual work on your item data, particularly when you are working with thousands of items. (Our average retailer sells 5,000 items through Amazon.)

Here, we’ll review the errors and explain how NitroSell eCommerce for Amazon automatically and intelligently resolves them for you.

Error 8541: “information submitted contradicts information in the Amazon catalog”

Amazon is very particular about whether data in certain fields matches what they already know. These fields include item_name, brand, size, color, etc. The error arises because another seller is listing the same item and their data is already live on Amazon. They treat the existing data as gospel and submissions from other sellers have to correspond precisely.

Looking at a this example item, with ASIN B001DS2934 (“Deluxe Wooden Chess and Draughts Set”):

We have attempted to list it using brand name “Fun and Games”, and this is the error message Amazon has returned:

SKU 755482281101, ASIN B001DS2934, (‘brand’ Merchant: ‘Fun and Games’ / Amazon: ‘House of Marbles’). The product_id provided with 755482281101 corresponds to ASIN B001DS2934, but some of the information submitted contradicts information in the Amazon catalog. If your product is the same as this ASIN, please modify your product data to reflect the following Amazon catalog values and resubmit. If your product is different than the ASIN, please check that the product_id is correct. If it is correct, please contact Seller Support for proper resolution. Feed ID: 0. For details, see http://sellercentral.amazon.com/gp/errorcode/8541

As you can see, Amazon is saying the correct brand is ‘House of Marbles’. Normally, as a seller, every time you see an error like this, you have to tediously go back through all of your source data and update every single mismatched data point.

With NitroSell eCommerce, we magically extract the correct data from the error message and instantly re-submit the product to Amazon.

As a result, you’ll never see this error in your Amazon reports, freeing up your time to focus on on what you do best: selling.

Error 8542: “The product_id submitted with X corresponds to multiple ASINs”

Similarly to error 8541, the data Amazon has for the product we’re listing is different to what you’re supplying, with the added twist that Amazon has multiple copies of the item, potentially with multiple sets of data for fields like brand and item name.

For this example item (“Wizard Of Oz Secret Wishes Dorothy Costume”), we neglected to supply a brand name, or to specify an ASIN (Amazon Standard ID Number):

Resulting in the following error:

SKU 17349, (ASIN B000JUQE4M, (brand Merchant: ” / Amazon: ‘Rubie’s Costume Co’)), (ASIN B00FGABZAS, (brand Merchant: ” / Amazon: ‘Rubie’s Costume Co’)), (ASIN B00411BXH8, (brand Merchant: ” / Amazon: ‘Rubie’s Costume Co’)), (ASIN B001B28E3G, (brand Merchant: ” / Amazon: ‘Buyseasons’)), (ASIN B00BH0MJQU, (brand Merchant: ” / Amazon: ‘Rubie’s Costume Co’)), (ASIN B000VB3758, (brand Merchant: ” / Amazon: ‘Rubie’s Costume Co’)). The product_id submitted with 17349 corresponds to multiple ASINs (B000JUQE4M, B00FGABZAS, B00411BXH8, B001B28E3G, B00BH0MJQU, B000VB3758) but we are unable to determine which. Please update your information to best match the appropriate ASIN. If your product is different than any ASIN, please check the product_id. If it is correct, please contact Seller Support for proper resolution. Feed ID: 0. For details, see http://sellercentral.amazon.co.uk/gp/errorcode/200692340

As you can see, Amazon has six individual copies of this same item, with two different brand names. Ordinarily, as a seller, you would have to either (a) contact Amazon and ask them to merge the data, which could easily take a day or more, or (b) pick one set of data for each product, manually update all of your data to match, then re-submit the product.

Instead, NitroSell eCommerce for Amazon automatically picks the first product returned in the error, extracts all the data necessary to list that product successfully and immediately re-submits it to Amazon Seller Central. The result is that in as a little as 5-10 minutes your item is correctly listed and you have one less task to worry about.

This is one of many features that make our integration for your point-of-sale system simple to work with, saving you time and money, and enabling you to sell more efficiently and easily on Amazon Marketplace. We currently support Microsoft Dynamics RMS and POS 2009, pcAmerica’s Cash Register Express, TheGeneralStore, and UnifyPOS (coming soon!).

If you run your retail business on any of these point-of-sale offerings, we can having you selling on Amazon with your existing data, and minimal effort, in a matter of hours.

Risk-Free 30-day Trial!

Sign up today for a risk-free, 30-day trial. If you find NitroSell’s Amazon integration doesn’t work for you, you can cancel at any time and you won’t be charged. It includes 1-5 days of Success Training to get you up and running quickly and easily.

Sign Up for Free Trial!

Posted by on September 1, 2014 at 11:37 am

Following on from customer feedback we are continuing to expand our Amazon integration. Our first improvement is to allow merchants enter a shipping tracking number for Amazon orders. Amazon generates a Seller Rating for you automatically based on the orders you fulfil. An order that completes satisfactorily gives you a 100 points, orders that generate minor problems (late dispatch and message response greater than 24 hours) gain no points, orders that generate moderate problems loose you 100 points and orders that generate severe problems loose you 500 points.

What is less known is that an exceptional order gets an extra 10 points. One of the requirements for this extra 10 points is that you need to give Amazon a tracking number. Our integration now allows you to do this directly from your point-of-sale. This shipping tracking number is then forwarded to Amazon and added to the order while we mark the order as shipped.

Steps to do this (in Microsoft Dynamics Retail Management System [RMS]):

  1. In your POS press Shift and F1 at the same time to open the shipping window;
  2. At the top of the window (1.) select the carrier you are going to use. If you skip this step then the carrier company ‘Other’ will appear on the Amazon Order;
  3. At the bottom of the window (2.) enter the tracking number that you want to appear on the Amazon order;
  4. Tender the order!

If you forget to enter the tracking number before tendering it can still be entered on Amazon Seller Central. You won’t be able to avail of the 10 points if the order is marked as shipped before you enter the tracking information!

Amazon have a pre-existing list of accepted shipping companies. Shipping companies not on their list get marked as ‘Other’. Using an intelligent algorithm, we match your carrier against the Amazon list. If there is a match, we send them the equivalent the Amazon carrier code; otherwise, we tell Amazon you are using the Other shipping carrier. For us to be able to do this your Carrier name in your point-of-sale must relate to the carrier company (so if you use Royal Mail or USPS then ensure that these words are in the carrier name).

Risk-Free 30-day Trial!

Sign up today for a risk-free, 30-day trial. If you find NitroSell’s Amazon integration doesn’t work for you, you can cancel at any time and you won’t be charged. It includes 1-5 days of Success Training to get you up and running quickly and easily.

Sign Up for Free Trial!

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