NitroSell and bLoyal Team up to Provide Omni-Channel Solution for Independent Retailers
New platform will enable retailers to reward shoppers
with loyalty points for in-store, online and mobile purchases
Redmond, WA (PRWEB) January 23, 2013 – NitroSell (www.nitrosell.com), the leading eCommerce provider for independent retailers and bLoyal (www.bloyal.com), an award-winning multi-level loyalty service for the Microsoft Dynamics point of sale system, announced today they have partnered to release an integrated solution that delivers omni-channel capabilities for independent retailers.
The new platform allows a retailer to seamlessly manage their product catalog and in-store sales with Microsoft Dynamics, create an eCommerce channel with NitroSell and maintain a cross-channel loyalty program with bLoyal.
“Consumers are looking for a convenient shopping experience that is customized for their preferences, whether they are making a purchase in the store, on the web or from their phone,” said Julio de Villasante, President of bLoyal. “They want to earn their loyalty points and be rewarded for repeat shopping across all retail channels—which presents an exciting but challenging opportunity for retailers.”
In 2012, total holiday retail sales increased three percent to $579.8 billion, but eCommerce sales grew 11.1 percent, outpacing in-store sales, according to figures released at the National Retail Federation’s Big Show in New York in January. Clearly, independent brick and mortar retailers that want to remain competitive should offer their products and programs across all retail channels.
“Online retailers offering top-notch customer service and rock-bottom prices are transforming the way people shop,” said Jim Morrison, CEO of NitroSell. “Even though shoppers are increasingly turning to the Internet to purchase everything from groceries to clothing, we’ve had many requests to honor loyalty programs online that are available in brick and mortar stores. The integration with bLoyal fulfills this need and takes the joint offering beyond multi-channel commerce.”
“The integration between NitroSell and bLoyal delivers a true omni-channel solution for small and medium retailers using the Microsoft Dynamics point of sale systems,” said Mr. de Villasante. “eCommerce is quickly becoming a force to be reckoned with, so the sooner retailers begin implementing an omni-channel approach to serve a highly connected consumer base, the more viable these stores will be in the future.”
bLoyal is the industry leader in providing omni-channel loyalty solutions. Founded in 2004, bLoyal serves several small and medium independent businesses that sell direct to the consumer with its innovative technology. Their solution offers centrally managed advanced loyalty programs seamlessly integrated with the best of breed ecommerce, and point of sale systems. bLoyal empowers their clients to offer a cohesive customer experience across all retail channels with maximum flexibility and centralized control.