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Why Email Is Still One of the Best Ways to Acquire Customers

Cillian McGillycuddy 10 June 2020 • eCommerce

Email. Certainly not the most exciting form of marketing. But did you know that it’s still the best method of direct response marketing there is? Customers on your mailing list want and expect to hear from you, that’s what they signed up for. 

The professional world predicted the end of emails due to the success and dominance of social media. But email hasn’t gone away and if you’re not using it right, you could be missing out on a lot of sales. When we start to measure the ROI (Return on Investment), there is one clear winner when it comes to marketing:

  • 21% of sent emails are opened within the first hour of delivery.
  • Emails marketing boasts a 4400% ROI ($44 return for every $1 spent 😲).
  • Email is 40% better at converting traffic to customers than social media.
  • 61% of subscribers/customers would like to receive promotional emails every week.

(Stats from Snovio)

For more stats and data on email marketing, check out this great comprehensive list from Sales Rocks.

So why does email marketing still have this success and how can you acquire new customers simply by sending emails? The answers are below!


  1. More powerful than social media

Bottom line: Email is still a significantly more effective way to acquire customers than social media. The keyword is “acquire”. Social media is still useful though, mainly for engaging with your customers. But if you want to acquire them as paying customers, then email is king.

This is because the expectations with email are different from the customer’s angle. They signed up because they want to receive sales and offer information. With an email, a customer is more open to a direct language where details and clear information is given. It’s direct response marketing where the transaction between retailer and audience is clear. If they don’t like it, they will simply unsubscribe.

Communicating details like loyalty programs or inbound marketing messaging is particularly effective as it’s information that doesn’t work on Facebook. You can’t send someone a message to someone when they like your Facebook page, but you can send them an automated welcome email when they subscribe to your newsletter. There’s a clear winner there.


  1. When ROI is vital to your success

Email is a low-cost marketing option. You can get as fancy as you like, sure. But at its core, email marketing is still just writing some words to send to a group of people. And with an ROI of 4400%, you also can’t afford to not do it.

The starting point of an email marketing campaign is picking the right tools. Platforms like Mailchimp or Constant Contact let you create branded and reusable email templates so you can quickly send your emails without fussing over the design every time. These platforms simplify everything in emails – from design to delivery. To ensure optimum delivery rates, you can use tools like Voila Norbert to verify the emails on your list, so your messages don’t bounce.

With a relatively small commitment of time, you can have a new revenue stream up and running in just a few hours. Even having a simple automated welcome email setup can start delivering returns without you having to check in daily or weekly. When ROI is your focus, email marketing is essential.


  1. Personalizable and customizable

Email offers direct and personalized communication. You can send emails directly to a customer’s name so you can start to build a personal relationship with your audience. You can start to send them personal offers based on how they’ve interacted with your business.

If you want extra tips on how to improve your email marketing, check out our post on practical and useful strategies.

Or, if you simply don’t have the time or resources, you can let NitroSell design and manage your email marketing calendar. If you’re interested in exploring an email marketing package with us, book a call with or email our specialist.


Conclusion

Email is still one of the best ways to acquire and when it comes to marketing, email is still the number 1 weapon in your arsenal. Do you think email is still a good way to acquire new customers? Why? Tell us in the comment below!


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