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Why Your Online Store Needs to Have a Responsive Web Design

Cillian McGillycuddy 6 February 2017 • News, SEM, SEO

Responsive Web Design (RWD) is an approach of laying-out and coding a website so that it provides an optimal viewing experience — ease of reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices and internet browsers.

Here are the main reasons why your business should upgrade to RWD now:


Users often access the same website from multiple devices. For example, a potential customer may start the research and shopping process from a mobile tablet but then switch to a desktop computer to complete a purchase. If your website isn’t responsive it may appear completely different on different devices. Mobile versions of desktop sites often have pared down features or a slightly different look which can lead to user confusion or frustration.


In April of 2015 Google updated its algorithm to include the mobile-friendliness of websites. Mobile-friendly websites rank higher with this new algorithm and a responsive website will help propel you to the front of users’ search engine results. Many think that a mobile version of a desktop site is enough to score well with the new Google algorithm. In reality, a mobile version can still hold you back because it requires the search engine to crawl and index two sites instead of one responsive site.


Who knows what the future of technology holds? Responsive web design allows you to meet the current needs of your users, regardless of the device, as well as accommodating for the future. If you upgrade and invest in responsive web design now you’ve eliminated the guesswork about what may be on the technological horizon. Your website will adapt to whatever size of screen is being used now and in the future.

If your NitroSell Webstore is still on an old, non-responsive design then your customers and prospects are not getting an optimal user experience, especially if they are viewing your site on their mobile devices. NitroSell is here to help you upgrade to Responsive Web Design, contact your sales rep today!

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