Central Floral Supplies

How Central Floral Supplies Improved Sales with NitroSell’s Dynamics NAV Integration

Through integrating its ERP system with NitroSell for eCommerce, Central Floral Supplies boosted online sales and conversions following their move to a Dynamics NAV ERP.

+24.21%
Revenue

+25.76%
Site Traffic

+23.81%
Order/Visit Conversion

Family business to market challenger

Established in 1973, Central Floral Supplies has been family run since its inception and is now one of Ireland’s largest wholesalers of fresh flowers, floral sundries, and seasonal decorations. Operating from its central brick-and-mortar hub in Cork, Ireland, Central Floral Supplies have continue to grow since their founding. To continue to meet customer expectations while keeping the complexities of the growth of the business manageable, Central Floral Supplies needed an ERP to replace its existing POS. Between its warehouse, shop floor, and online store, the business needed a robust system and a seamless integration to ensure no existing sales data was lost. Central Floral Supplies moved to upgrade their ERP to a dynamic and scalable Microsoft Dynamics NAV system in 2017.

With its new Dynamics NAV ERP system, Central Floral Supplies wanted to create a fresh omnichannel shopping experience for customers as well as increase ROI for every aspect of their ecommerce. Making the transition process as smooth as possible was key throughout the implementation. Specific challenges that were encountered during the project included smoothly migrating their existing POS-driven eCommerce data, ensuring zero downtime at go live, as well as aligning their web order processing workflow with the new sales order management methodology that came with NAV.

When we upgraded our ERP system recently to Microsoft Dynamics NAV, NitroSell were superb in working with us to provide the integration we needed.

Brian McCarthy, Director at Central Floral Supplies

Integrated ecommerce

Upgrading to Dynamics NAV enabled Central Floral Supplies to seamlessly integrate data across all sales and inventory touchpoints. The flexible NitroSell platform allowed Central Floral Supplies to achieve exactly what they wanted from upgrading to an ERP.

The ease of use and flexibility of NitroSell’s product means we can tailor our website to do exactly what we need it to do. We’ve also seen how their product has evolved over the years and they are constantly updating and improving their features to reflect the ever-changing nature of eCommerce.

Brian McCarthy, Director at Central Floral Supplies

As well as improving on sales and site traffic numbers, operational efficiency also saw a huge improvement. To be able to always keep customers informed of what is in stock, where it is, and how much is available remains key for a business that deals in large quantities of perishable goods. The fast and responsive NitroSell integration with Dynamics NAV was exactly what the business required to succeed.

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