Craft Beer Cellar

How Craft Beer Cellar created an unforgettable online customer experience with NitroSell

NitroSell’s Cash Register Express integration enabled Craft Beer Cellar to sell more online and make customers happy.

+100%
Customer Satisfaction

+20%
Site Visits

+41.68%
Orders

Watch the Craft Beer Cellar Success Story:

Multi-store craft beer experts

From bottle shops to tap rooms, Craft Beer Cellar have focused on becoming one of the leaders of craft beer retail in the United States. A nationwide craft beer seller with franchises across the country, Craft Beer Cellar place a big emphasis on letting its customers discover their products through an online catalog across a number of different locations.

With exploration and discovery being two major driving factors in the craft beer revolution, Craft Beer Cellar wanted a solution which could both champion the products, and ensure data was synchronized across all sales touchpoints. As a franchise, CBC has multiple locations across the country that all need to draw from a central database.

A responsive store, with up-to-date stock data was crucial to their marketing and sales efforts, as when a new product launches there is a high level of demand among their customer base.

Another challenge for NitroSell was to synchronize POS systems from franchises across a number of locations to each online store for that specific region.

Craft Beer Cellar were searching for the best integration partner for pcAmerica’s Cash Register Express. That’s when they found NitroSell.

A common trope of this industry is FOMO; fear of missing out. When an exciting, highly-demanded product arrives, our customers can order it while sitting at their desk, rather than frantically rushing over after work.

Patrick Howe, Manager at Craft Beer Cellar

Crafting success

Craft Beer Cellar needed an integration with its Cash Register Express POS which could track sales from each store location back to site, so customers were always aware of what was in stock and where.

NitroSell’s integration with CRE was exactly what they needed. NitroSell jointly developed the ecommerce integration for CRE with pcAmerica 10 years ago, and have remained the only truly integrated solution on the market.

Today, NitroSell supports more CRE retailers than any other platform and has become the leading platform for CRE retailers that want the deepest and smoothest connection between brick-and-mortar and webstore.

Working closely together, NitroSell’s implementation and development team made sure the CRE integration responded to every challenge that Craft Beer Cellar currently faced.

From the initial implementation and guided set up through to their first online order, NitroSell ensured that Craft Beer Cellar could operate as an omnichannel retailer when the new online store was launched.

What was great about the startup process is that they really took the time to understand everything that we needed, and helped us predict and intercept any potential bottlenecks or challenges.

Patrick Howe, Manager at Craft Beer Cellar

Craft Beer Cellar took the time to find the right partner in NitroSell as Suzanne Schallow pointed out in our recent video case study.

They didn’t want an immediate solution, but a long-time partner who could understand their business and learn how they wanted to grow. Replicating the in-store experience on their website is exactly what CBC wanted to achieve, and this is what NitroSell delivered.

Craft Beer Cellar took the time to find the right partner in NitroSell as Suzanne Schallow pointed out in our recent video case study.

They didn’t want an immediate solution, but a long-time partner who could understand their business and learn how they wanted to grow. Replicating the in-store experience on their website is exactly what CBC wanted to achieve, and this is what NitroSell delivered.

CBC needed a truly integrated solution which also took into account their distinct branding and highlighted this on their ecommerce sites. NitroSell’s design team was up to the task.

The visual element plays a crucial part in the success of any craft beer. Can and bottle design is eye-catching and distinct. Craft Beer Cellar’s website needed to have a similar look and feel to its products in-store. the end product was a responsive and easy-to-use site that gives you the same experience no matter what device customers are shopping from.

Craft Beer Cellar saw an increase in Product Orders by 41% across the business. Ecommerce now accounts for almost half of their total business.

Happy hour

With NitroSell’s seamless and guided integration to their POS, Craft Beer Cellar were able to boost measurable metrics like site orders and visits, while also improving customer satisfaction and brand loyalty.

Across the business, Craft Beer Cellar saw orders go up by 41% when they added ecommerce functionality with NitroSell. Now, ecommerce has become a vital part of the business that they simply couldn’t do without.

Working with NitroSell, they were also able to increase site visits by 20% due to meaningful SEO activities and proper product categorization.

What we wanted was an ecommerce platform that could as closely as possible represent the in-store experience. Ecommerce is just not a thing we would survive without today. Customers can basically have the same experience that they have in the stores.

Suzanne Schallow, Co-Founder at Craft Beer Cellar

Conclusion

By choosing NitroSell to integrate its POS system and online store, Craft Beer Cellar removed the need for manual data entry so sales staff were freed up to add value in other areas essential to the craft beer experience.

NitroSell’s hassle-free integration with Cash Register Express ensure that the platform handled the labor-intensive sales data synchronization between POS and online store.

While many of our orders are from customers just looking to save time, ordering what they would have bought physically, they are much more likely to spring for that extra special bottle or six-pack when they don’t have to carry it around the store.

It has also had the added benefit of reducing wait times at peak hours, as some of those customers will wait until slower times to come in, and even those picking up online orders during a busy time are in & out very quickly. This allows our sales people the time needed to really focus on providing great hospitality to our walk-in customers.

Patrick Howe, Manager at Craft Beer Cellar
isometric retail

Why NitroSell?

  • Inventory synchronization
  • 99.99% average uptime
  • Bespoke design solutions
  • POS/ERP support
  • Marketplace connections
  • Responsive customer support
  • Marketing service add-ons

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