Forbidden Planet NYC

How Forbidden Planet NYC Used NitroSell’s RMH Integration to Boost Sales and Become Retail Management Heroes

With NitroSell’s quick integration of Retail Management Hero, Forbidden Planet NYC were able to increase sales, site visits, and orders completed per visit.

+65.35%
Orders

+466.24%
Order/Visit Conversion

+13.24%
Visits

World-renowned comics seller

Forbidden Planet is one of the biggest names in retail for comic books, toys, and collectibles. Forbidden Planet’s NYC store has been at the heart of comic book and “geek” culture for decades. Expanding from its original UK stores into New York City in 1981, Forbidden Planet NYC has evolved from a legendary brick and mortar store into a superhero of ecommerce success. In order to keep up with their increasingly online customers, Forbidden Planet NYC needed to expand their operations to the internet, to ensure its dedicated consumer base could get access to the full library of weekly comic books as they were released. NitroSell came on board to deliver an integrated ecommerce platform which could be updated quickly, reliably, and by a number of different users.

After upgrading from RMS, with Retail Management Hero as their in-store POS system, NitroSell delivered an integration for RMH that ensured the system’s real-time sales data, and customer information, was reflected on the ecommerce platform. The seamless integration and training process went smoothly with the NitroSell team, ensuring that everyone who needed to understand the software, to update product information and details, was equipped to do so.

NitroSell quickly and effectively got our webstore organized and published.

Rich Bendall, CEO at Forbidden Planet NYC

Retail Management Heroes

When RMH was announced as the replacement for Microsoft’s Retail Management System, Forbidden Planet NYC upgraded their POS system. With RMH, Forbidden Planet NYC effectively got RMS 3.0, which features a clean, modern interface along with a number of other functional enhancements.

With NitroSell’s RMH integration, Forbidden Planet NYC turned their staff into Retail Management Heroes, and the results speak for themselves. With a 65% increase in orders and an over 400% increase in orders per visit, the success of the integration had a meaningful impact on store revenue, and allowed the team at Forbidden Planet to add value in other meaningful areas, for marketing both online and in-store.

Their integration with Retail Management Hero cuts everyday maintenance by at least 70%.

Rich Bendall, CEO at Forbidden Planet NYC

As well as improving on sales and site traffic numbers, operational efficiency also saw a huge improvement, which in turn boosted sales. To be able to always keep online customers informed of what is in stock was key to driving the huge increase in orders made per visit.

isometric retail

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