The Rugged Mill

How The Rugged Mill’s RMH Integration Had a Lasting Impact on Revenue and Sales

NitroSell’s integration with Retail Management Hero allowed the outdoor outfitter to massively increase revenue and order numbers.




The “Quality Outdoor Outfitter”

The Rugged Mill is a family-owned outdoor outfitter based in New Hampshire. Established in 2010 by locals of North Conway, Matt & Carissa Fusco, The Rugged Mill specializes in supplying the best products for tackling outdoor pursuits while also providing excellent customer service. Working with some of the top brands in the sector including Patagonia, Woolrich, Pendleton, and Kul, among others, The Rugged Mill has forged lasting relationships with many of these key brands due in part to their accessible online store.

The Rugged Mill upgraded their POS system to Retail Management Hero without losing any sales data or customer information in the process. NitroSell’s seamless integration allowed The Rugged Mill to continue business as normal online and in-store while the NitroSell team handled the technical implementation. Delivering a site which champions the products and brings to life the outdoor aesthetic of the brand was key for the Rugged Mill which the NitroSell team delivered on and which would go on to have a meaningful and lasting impact on metrics across the board including revenue, orders, and site traffic.

The Nitrosell team was terrific and very patient to work with.

Matt Fusco, CEO at The Rugged Mill

Robust Inventory System

The Rugged Mill’s varied and large inventory called for a solution and platform which could handle the synchronization between backend and online store without any loss of data or information. Upgrading to RMH from RMS with NitroSell’s hassle-free integration allowed for the delivery of this near real-time sync.

With up-to-date product and stock information on their online store, The Rugged Mill saw a marked uplift in revenue and orders as customers saw an updated site that reflected the physical store. With a 99% increase in revenue year-on-year and a 160% increase in customer orders over the same time period, the integration to RMH with NitroSell was a roaring success for The Rugged Mill.

I spent many hours working alongside with the NitroSell team to map and configure our POS system to coincide with Amazon. Currently we have approx. 2000 items and counting.

Matt Fusco, CEO at The Rugged Mill

The Rugged Mill continue to work with the NitroSell team to develop their store further and respond to industry and customer demands as they arise.

isometric retail

Why NitroSell?

  • Inventory synchronization
  • 99.99% average uptime
  • Bespoke design solutions
  • POS/ERP support
  • Marketplace connections
  • Responsive customer ssupport
  • Marketing service add-ons

Our customers

Hear what successful NitroSell merchants have to say

Our customers