Microsoft Dynamics RMS/Headquarters/POS 2009
For retailers, the internet is the most effective way to build your existing customer base going forward. More people are shopping online than ever before – in fact, many people prefer it to browsing inside a brick-and-mortar store. Leveraging the internet allows brick-and-mortar retailers to engage with potential customers much quicker and easier and in multiple channels.
Specifically, integrated e-commerce solutions combine customer service and marketing in one powerful platform to attract new customers – all while allowing retailers streamlining order fulfillment and increasing the return on their investment. Integrating e-commerce is not only smart; it’s vital to making your store stand out in a fiercely competitive market.
Realize return-on-investment (ROI):
- Seamless synchronization to your in-store POS – In just a few clicks, staff can modify promotions, product images, descriptions, pricing and other information in-store and it will automatically update online. The e-commerce interface also features tools to monitor inventory levels, customer and shipping information and sales reports for both online and B&M stores.
- Easy order fulfillment – Retailers can use the in-store POS system to easily manage online orders. A customizable workflow helps fulfill orders step by step —from the time the order is received — to the time the customer is automatically notified of the shipment status.
- Improved marketing and promotions tracking – Cultivate customer relationships through customizing email templates and harnessing the power of social media. Increase repeat sales by monitoring foot/web traffic and buying patterns, as well as tracking the success of promotional campaigns. Gauge the success of promotional codes and coupons with easy-to-use features.
- Centralized data management – A single interface streamlines business processes, including management of inventory levels, customer information and reports for both online and brick and mortar stores. Shipping and taxation amounts are also synchronized between the in-store POS and web store so charges are harmonized across both channels.
Detailed business reporting and analytics – Retailers have the option to list e-commerce transactions and in-store sales separately on select reports. Designated personnel can access detailed hourly updates on web store traffic and can view historical information including visitor totals and revenue.