The economy is tough and today’s retailers face fierce competition to win over consumers and rejuvenate revenue. With advanced technology readily available, consumers expect their online and in-store store shopping experiences to seamlessly integrate. In turn, it’s crucial that retailers incorporate a multichannel approach to their business. If they don’t, it means missing out on part of the $500 billion in Internet spending customers are predicted to shell out in the next three years.
The rapid growth in e-commerce is driven by the shift in shoppers’ mindsets that online promotions are better than what they can find anywhere else. With a powerful e-commerce integrated solution, retailers can offer customers the convenience of online shopping on the front end; but it also features a number of benefits to streamline back-end operations — to attain more sales and boost the bottom line. These include:
- Seamless synchronization to your in-store POS – In just a few clicks, staff can modify promotions, product images, descriptions, pricing and other information in-store and it will automatically update online. The e-commerce interface also features tools to monitor inventory levels, customer and shipping information and sales reports for both online and B&M stores.
- Easy order fulfillment – Retailers can use the in-store POS system to easily manage online orders. A customizable workflow helps fulfill orders step by step —from the time the order is received — to the time the customer is automatically notified of the shipment status.
- Improved Marketing and promotions tracking – Cultivate customer relationships through customizing email templates and harnessing the power of social media. Increase repeat sales by monitoring foot/web traffic and buying patterns, as well as tracking the success of promotional campaigns. Gauge the success of promotional codes and coupons with easy-to-use features.
- Centralized data management – A single interface streamlines business processes, including management of inventory levels, customer information and reports for both online and brick and mortar stores. Shipping and taxation amounts are also synchronized between the in-store POS and web store so charges are harmonized across both channels.
- Detailed business reporting and analytics – Retailers have the option to list e-commerce transactions and in-store sales separately on select reports. Designated personnel can access detailed hourly updates on web store traffic and can view historical information including visitor totals and revenue.