As e-commerce continues to grow in popularity, more and more brick-and-mortar stores are expanding their businesses to include an online retail presence. Selling products online opens an additional means of getting your products to new customers, and lets your establishment cater to existing customers who have come to expect the convenience of online shopping.
Managing multiple channels doesn’t have to be a headache for retailers. An integrated e-commerce solution allows for inventory management, tracking, reporting, and accounting across the brick-and-mortar establishment and the online store.
Experience the e-commerce advantage:
- Seamless synchronization to in-store POS
With a few clicks, retail managers can modify promotions, product images, descriptions, pricing and other information in-store, updates online automatically. The e-commerce interface features tools to monitor inventory levels, customer and shipping information, and sales reports for both online and brick-and-mortar stores.
- Easy order fulfillment
Use the in-store POS system to easily manage online orders. A customizable workflow helps build a step-by-step order fulfillment process to maximize efficiency. Customers are automatically notified of the shipment status.
- Improved marketing and promotions tracking
Integrated customer relationship management tools allow the retailer to create focused communications through digital channels including e-mail and social media. These tools also allow the retailer to monitor buying patterns and track promotional campaigns to gauge the success of marketing activities.
- Centralized data management
The single interface streamlines business processes, including management of inventory levels, customer information and reports for both online and brick-and-mortar stores. Shipping and taxation amounts are also synchronized between the in-store POS and web store to unify transactions across both channels.
- Detailed business reporting and analytics
With a robust set of reporting tools, retailers have the ability to list e-commerce transactions and in-store sales separately. These tools allow managers to review detailed web store traffic analytics, historical data, visitor totals, and revenue.